Independent by design Est. in Australia

Useful thinking.
Close to the work.

Hype Brands Co is the home for Steve Chapman’s advisory, consulting and selected ventures outside Hyro.

Start a conversation How we work
HypeBrands Co

Good advice should survive contact with Monday morning.

Principle 01
Operator’s note2026
H+
Strategy,
with sleeves up.Advisory · Consulting · Ventures
Consumer
Growth
Execution

Our approach 01

Clarity before
complexity.

A growing company rarely needs more noise. It needs a clear view of the decision, the trade-offs and the next move.

Hype Brands Co works close to founders and operators. The aim is simple: bring useful perspective, turn it into an operating plan, and stay connected to the result.

01Tell the truth early.
02Make the decision useful.
03Stay close to execution.

What we do 02

Small roster.
Real attention.

Three ways of working, shaped around the problem rather than a preset package.

01

Advisory

Perspective

Clear, candid input on the decisions that shape a growing company.

02

Consulting

Operating plans

Focused engagements where strategy needs to become a plan the team can run.

03

Selected ventures

Long-term alignment

Selective collaborations where experience, ambition and operating fit line up.

Operating experience
$60MShine+ retail value
7,000Retail stores
AU + USHyro markets

Built by an operator 03

Experience from
inside the arena.

Hype Brands Co is led by Steve Chapman, co-founder and CEO of Hyro.

Steve previously built Shine+ Drink into 7,000 retail stores and $60 million in retail value. He now leads Hyro across Australia and the US, with an AI operating team embedded in the company.

Meet Steve

Start a conversation 04

Have a real problem
worth solving?

Share the context, the decision in front of you, and why Hype Brands might be the right fit.

steve@hypebrands.co